DJS Research Ltd

Qualitative market research aims to provide an understanding of how or why things are as they are.

Our qualitative market research adopts lots of methodologies and includes:

• Research design
• Depth interviews
• Accompanied shops/surfs
• Quali hall tests
• Focus groups/group discussions
• Online research (web enabled groups/depths)
• Analysis, interpretation and reporting

In essence, quantitative market research seeks to discover how many people think, act or feel a particular way.

DJS Research Ltd has an abundance of experience in quantitative market research and we adopt these methodologies:

• Telephone interviewing (in-house CATI unit)
• Face to face interviewing (fieldforce throughout the UK)
• Online research (using state of the art NEBU software)
• Postal/self completion
• Hall tests
• Data processing (in-house data processing team)
• Production of data tabulations
• Reporting
• Panels

Face to Face Market Research involves interviewing and we have strong interviewing offers available.

We can utilise face to face market research techniques such as these four examples:

• On-street interviewing
• Door to door interviewing
• Mystery shopping
• Exit surveys
   

We have a dedicated team of experienced telephone interviewers, who have conducted telephone survey market research across numerous sectors, including B2C and B2B sectors. Telephone surveys are used widely as a low cost method for many research projects. We can carry out your research project efficiently and quickly, whether it is in the UK or across the seas, as we have interviewers fluent in more than 20+ languages.

We have carried out hundreds of focus groups for market research, and all of our researchers have qualitative technique experience behind them. Our focus groups for market research involve both businesses and consumers. We also offer online focus groups, these can be more convenient for many people and means people from all over the country can take part at once.

Online market research is a very popular method in today's world, with many choosing to opt for this method when targeting large audiences. Online market research can be conducted with both consumers and businesses too. Our team at DJS Research has extensive experience in carrying out website evaluation research, as well as managing projects utilising online market research methods. In the past we have conducted research for the likes of Imperial College London and National Archives. To see more information click on the links above.

At DJS Research we have a specialised team that applies behavioural science inspired solutions to our market research projects, ensuring a comprehensive approach to every aspect of our research. The behavioural science team at DJS Research is called the DJS BSU (Behavioural Science Unit) and it is made up of market researchers, behavioural scientists, and academics from various institutions. This multi-disciplinary team examines the human mind from multiple angles and will address your organisation’s challenges from different perspectives, providing fresh solutions tailored to your needs.

Sustainability research is something we offer here at DJS Research. Sustainability market research focuses on studying the causes of climate change and supporting a sustainable future. Here at DJS Research, we conduct studies using experienced researchers and behavioural science expertise, offering insights through case studies such as food waste campaigns and digital deposit return schemes. We can carry out your sustainability research project thoroughly and efficiently.

Climate change research aims to understand how people and industries perceive climate change, the demand for eco-friendly products/services, and the effectiveness of climate-related policies and initiatives. At DJS Research we have vast experience of carrying out climate change projects, having done work for the Woodland Trust, Severn Trent Water and the Environment Agency, just to name a few.

Since COVID-19, business have needed to adopt more people-centric cultures, prioritising wellbeing and mental health. DJS Research, with over 15 years of experience, have helped over 100 clients adapt through tailored employee research, including surveys and studies on topics like diversity & inclusion, wellbeing and organisational culture. Our services include advanced survey tools, creative branding, interactive dashboards, and employee communities. By us deeply understanding each organisation, DJS provides actionable insights that drive meaningful change.

Our postal and self completion market research  procedures target various sectors including consumers, employees, businesses and residents. DJS Research has conducted many surveys in all these audience fields. The postal and self completion market research we undertake ranges from surveying small targeted surveys to larger projects. They are particularly useful for getting data from a large number of people or from a representative sample of that population. 

Hall tests are a useful quantitative method, used by us here at DJS Research. We use this method when we are looking to test reactions to concepts in controlled and neutral environment, so this method involves hiring a venue in an easily accessible location. At DJS Research we have lots of experience when it comes to conducting hall test market research, having used this method for a number of clients.

Our researchers use a range of specialist analysis packages to carry out data processing and analysis market research. We have over a decade of experience in the field. All interpretation, analysis and reporting is conducted by senior researchers within our data processing and analysis market research team.

The extent of our depth interviews and market research stretches to both consumers and businesses. Depth interviews for market research are used for capturing perceptions and attitudes, especially from hard to reach or senior individuals. They are also very useful for gaining qualitative insights in emotional or sensitive topics. At DJS Research we have vast experience in depth interviewing, having conducted hundreds of interviews. Our interviewers are trained and experienced and are able to help elicit responses and uncover new insights from the target audiences.

Interpretation and reporting market research enables us to put forward recommendations for action, and analyse findings in critical depth. For interpretation and reporting the market research, we take care to present our findings in a clear, concise and commercial manner.